Electric bikes offer new view of 30A

SANTA ROSA BEACH — Bicycles are a common scene along County Highway 30A, and now there is a new way to see the sights of South Walton with Pedego Electric Bikes 30A and their new Eventure Tours.

“We had a lot of people coming in saying, ‘Hey, where do you go, what should we do?’” said Pedego 30A owner Jason Medina. “So we decided to start doing guided tours on e-bikes.”

After a brief introduction to how the electric bicycle works, Medina leads tours along the streets of South Walton. The electric bicycles work like traditional bikes, but with added electric thrust while pedaling. If the rider chooses not to pedal, a throttle on the handlebars allows for riding pedal-free at speeds up to 20 mph.

“My only complaint about this area has always been traffic and parking and this was kind of my little contribution to try and help fix some of that,” Medina said.

Medina said that after 22 years serving in the Coast Guard, he decided to return home to the Emerald Coast and found his niche with electric bikes.

“Nobody was doing electric bikes and we didn’t want to take out of anybody else' mouth so we ended up just doing that,” he said. “I’ve always been into bikes and been an outside kind of person.”

Medina opened his e-bike business two years ago in Santa Rosa Beach and said the addition of tours this past summer has been well received with customers both young and old.

“We have been working with a lot of small businesses and are hoping to highlight some of the really cool things about our area,” he said.

The most popular tour thus far has been the “Graytest” bike ride, which showcases Grayton Beach, an old-Florida community alongside the Western Lake dune lake and the Gulf of Mexico. Other popular tours include a history tour, an art tour, a tour of Eden Gardens State Park, a foodie tour, and customized private tours.