Hilton Sandestin and Miles win in advertising competition

Staff Writer
Walton Sun

Hilton Sandestin Beach Golf Resort & Spa and advertising agency, Miles, are the recipients of yet two more awards for excelling in online advertising. After winning the regional Best of Industry award from the Internet Advertising Competition back in March, they were awarded the national Internet Advertising Competition Best of Show award in the Hotel and Lodging Email Message category and Best Overall in the Email Messaging Category in July.      

The 13th annual Internet Advertising Competition honors excellence in online advertising and recognizes the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Hilton Sandestin Beach was listed alongside globally known brands on this year’s Best of Show winners list including L’Oreal, Butterfinger, AT&T and Getty Images.

Hilton Sandestin Beach’s multimedia marketing agency, Sarasota-based Miles, submitted the redesigned hotel eNewsletter which used a new color palette utilized in all digital and print creative, new imagery taken after the 2014 hotel-wide transformation and incorporated the “That Place” creative campaign. Since the new eNewsletter has been in place, the hotel has seen an increase in click-through rates from four to 12 percent and continues to outperform previous emails by more than double with higher open rates and an average of 8.10 percent of the emails opened delivering website visitors. Entrees were judged using the criteria of creativity, innovation, impact, design, copywriting, use of the medium and memorability.

Hilton Sandestin Beach also received the national Best of Show for their integrated ad campaign in 2013 for the advertisement announcing the redesigned website.