Local film company documents artificial reef deployment

Shelby DeSoto

While the members of the South Walton Artificial Reef Association were celebrating their recent snorkel reef installment in Grayton Beach, the crew at Blue Door Video was right beside them, documenting every moment.

The film and production company started back in 2014 to bring a different element to surrounding businesses and clients.

When it comes to video and film, Owner and Creative Director Walt Hartley said it is increasing in today’s day and age.

“There’s more and more of a need for it,” said Hartley. “As a communication platform, you can’t reach that many people with any other form of communication.”

Jesse Brewer, who oversees filming, editing and preproduction at Blue Door Video, also noted video’s prominence in today’s media driven society.

“Video holds more weight in people’s minds now,” he said.

SWARA reached out to Blue Door when the association wanted to document the process and use the footage for future reference, said SWARA President Andrew McAlexander.

“It was a team effort,” said McAlexander. “We thought it was a good idea to document as much as we can. It’s one of those things where you can look down the road at the long-term project.”

Hartley said they are passionate about the community and underwater video, and the two seem to go hand in hand with the documentary.

“We’re not just here to make videos,” said Hartley. “Our over-arching mission is to leverage video as a tool for positive growth in this area, surrounding communities and help video be more prevalent.”

“We’ve been very fortunate to get involved in projects like SWARA where it is all about benefiting the community and bolstering that evolution and growth of the area.”

While the project is ongoing, a six-minute video highlighting the importance of artificial reefs and its environmental and financial impact has received positive feedback.

Hartley told The Sun Blue Door Video plans to continue its work with SWARA on the documentary, filming the next deployment in November and for years to come.

To find out more about Blue Door Video and to watch its documentary on SWARA, visit http://www.bluedoorvideo.com/ourwork.html.