Carter's Lot debuts at Wine World

DEBORAH WHEELER 267-4555 | @WaltonSunDeb dwheeler@waltonsun.com
Carter's Lot Pinot Noir.

You are an established wine store owner and you already have a wine line of your own.

So, when the opportunity arises to partner with a new boutique winery to produce a new line for your store, what would you name this special wine that will be sold exclusively in your store?

You would name it for your grandson, of course.

And, that is what Chan Cox did.

"Carter's Lot," named for Cox's 20-month-old grandson, Carter Brooks, debuted in mid December.

Carter's Lot is a smooth and rich-bodied pinot noir from 100-percent Willamette Valley grapes from Willakenzie Estate Winery, Gisele Vineyard in Oregon.

"A good friend I've done business with for 20 years went to work for the Willakenzie winery in Oregon," said Cox. "She was here and introduced me to Willakenzie Wines, then she contacted the owner and asked about us working directly with them."

The winery owner agreed.

Cox chose a pinot noir and a label and named it for his grandson.

"The grapes for the Willakenzie wines are grown on a great mountain property and they are a blend from grapes that are used for all estate wines," said Cox. "They are highly-rated. The estate wines sell for $50 to $60 a bottle, but because we're buying direct and committed to 400 cases, we are able to sell Carter's Lot for $22 a bottle."

Wine World has already sold out of its first pallet of 56 cases and has ordered another pallet.

Carter's Lot is available at all Wine World locations -- in Destin, at Grand Boulevard, and at WaterColor.