New ’luxe’ dog grooming salon opens in South Walton

Staff Writer
Walton Sun
Walton Sun

SANTA ROSA BEACH — Local resident and business owner Arielle Showalter is opening a luxe pet grooming salon at 557 Mack Bayou Road.

Posh Pups Grooming Salon will hold a grand opening event on Thursday, Feb. 6.

Showalter, 27, was born and raised in Fort Walton Beach and has been in the dog grooming business since 2012. Showalter is opening the business with her husband, Ellis, a local firefighter and EMT.

“No matter what career path I chose, it was always my dream growing up to be an entrepreneur,” Arielle said in a press release from her marketing firm. “Working for yourself is an amazing feeling and I would encourage anyone that is able to make it happen, to go for it.”

Dogs are invited with their owners to the grand opening festivities from 4-6 p.m.

Posh Pups will cater to all breeds, sizes and ages of dogs. The newly built, 1,000-square foot building with a pink door offers a fresh, modern space.

The salon will offer a range of services including teeth brushing, specialty shampoos, nail trims, traditional haircuts and baths. The salon also offers its customers pick-up and drop-off services for their dogs, as well as bows and accessories to finish off their new look.

To learn more about Posh Pups or to book an appointment, visit or call (850) 960-7493.