'Let's go Brandon': Second banner joins 'Trump Won' banner on Seagrove Beach house

Jim Thompson
Northwest Florida Daily News

SEAGROVE BEACH — Just as he said he would, Marvin Peavy has installed a second massive politically conservative-themed banner on his house along Walton County Road 30A.

The latest banner, reading "Let's go Brandon," went up Saturday, and like the "Trump Won" banner that preceded it, stretches down three stories of the Georgia businessman's house, where he lives four days each week.

Also like the "Trump Won" banner, the "Let's go Brandon" banner — the phrase is a euphemism for "F*** Joe Biden" — could get Peavy another citation and potentially more daily $50 fines for violating Walton County land development code provisions prohibiting certain types of signage on properties immediately adjacent to CR 30A under its local designation as a scenic corridor.

The beginning:30A property owner hangs 'Trump Won' banner on home despite fines

Previously:30A homeowner continues to fly 'Trump Won' banner

A banner reading "Lets go Brandon," a derogatory reference to President Joe Biden, was hung Saturday from Marvin Peavy's home on Walton County Road 30A home next to the "Trump Won" banner. Walton The county' Code Compliance Department has cited Peavy for the "Trump Won" banner.

The code section, which does not address political content of signage, prohibits display of "streamers, feather flags, pennants, ribbons, spinner and other similar devices" on property adjacent to the beachside route.

In an Oct. 20 code enforcement hearing on the "Trump Won" sign, Code Compliance Magistrate Hayward Dykes Jr. found Peavy in violation of that section of the land development code and ordered that the banner be taken down or that Peavy be assessed a $50 daily fine for each day the banner remains in place.

In subsequent interviews with the Daily News, Peavy said he would pay the daily fines on the "Trump Won" banner, and he later doubled down by saying he would hang the "Let's go Brandon" banner. 

Marvin Peavy, right, the Seagrove Beach homeowner cited for a "Trump Won" banner on his house and who hung a second banner reading 'Let's go Brandon' on Saturday, talks with a supporter at his home recently.

Dykes' order on the "Trump Won" sign took effect Oct. 25, and when a code enforcement officer stopped by two days later, the banner was still up, which triggered a notification to Peavy that his noncompliance would be the subject of an upcoming Nov. 17 code compliance hearing in front of Dykes. Peavy said Saturday that while he had been notified of the Oct. 20 finding against him, he had not as of then received any notification of the Nov. 17 hearing. 

While Peavy has been willing to pay the daily fines, he and supporters who have tried to pay fines on his behalf have been frustrated by what they have seen as confusion on the part of the county in terms of the process for payment.

Walton County code compliance director said his office keeping tally of fine amount accrued by Marvin Peavy

A notice from the Walton County Code Compliance Office was placed late Monday morning on a gate opening onto the parking area for Marvin Peavy's home on Walton County Road 30A. The notice advises Peavy that a Nov. 17 code magistrate hearing is scheduled for his noncompliance with signage regulations in effect for 30A. Peavy was cited in connection with the "Trump Won" banner that was initially on the property, but the Nov. 17 hearing could also address the "Let's go Brandon" banner that he hung on Saturday.

On Thursday, Walton County Code Compliance Director Tony Cornman said his office currently is simply keeping a tally of the fine amount accrued by Peavy between the first day of his noncompliance with the magistrate's order and the Nov. 17 hearing. A code officer will report that amount at the hearing for whatever subsequent action Dykes may take on the fines.

On Saturday, though, just hours after he'd hung the "Let's go Brandon" banner, Peavy remained frustrated, contending in a text message, "They tell me there is not a fine.......either it is, or it is not......Walton County can't make up their mines [sic]..... ." (The ellipses in the quote are Peavy's, and do not indicate that words have been left out of his text message.)

With regard to the "Let's go Brandon" banner, Cornman said Thursday that if it did go up — as it did Saturday — and if the Code Compliance Department gets a complaint about it, Peavy could get a separate citation for it and have a second violation case moving through the hearing process. Cornman noted that the work of his department is complaint-driven, meaning that code personnel don't proactively look for violations but responding to complaints.

Code office personnel were not immediately available Monday afternoon to say whether the "Let's go Brandon" banner had been the subject of any complaints.

Peavy countered Saturday, after noting that there are "two or three attorneys" working on his banner issues, that he isn't certain that he can be given more than one citation for a scenic corridor sign violation, even with a second banner in place.

Issue with the banner has gotten viral attention in the media and on social media

He suggested that he was likely to have taken the "Trump Won" banner down soon anyway, as its message was getting old, but the effort to force him to take it down steered him in a different direction.

"I'd have pulled the sign down in a few more weeks," he said, "but sometimes people crank you up ... ."

Peavy noted that he's been buoyed by the support he's gotten as his issue with the banner — now banners — has gotten viral attention in the media and on social media.

"I'm not a troublemaker," he said. "I'm not here to cause problems, but I will stand up for what is right."

There are signs that Peavy's banners and their none-too-subtle digs at President Joe Biden and the results of the 2020 election — which Peavy steadfastly believes was rigged against Trump — are attracting support.

Late Saturday morning, motorists and pedestrians on 30A were taking photos of the two banners or honking their horns in apparent support. It was a repeat of the previous Sunday at Peavy's house, when about two dozen supporters gathered to wave signs and chanting as many passing motorists honked their horns. 

"We love it," said one visiting couple as they pulled off the road Saturday to take a photo of the banners.

More like this:Supporters rally around huge 'Trump Won' banner on 30A home, calling it a 'symbol of hope'

A motorist drives by the Seagrove Beach home of Georgia businessman Marvin Peavy, where a "Trump Won" and a "Let's go Brandon" banner are attracting considerable attention.

Also driving by Saturday was Rebecca Rice, a nearby resident. Asked why she was enthusiastic about the banners, she said simply, "because Trump won."

John Foster, a visitor to the area, spoke about the political nature of the signs, asking, "Isn't it always election season now?"

Ed Rubinstein, who owns a condominium near Peavy's home and stopped to take a photo to send to his wife while walking his dog, said he didn't particularly care about Peavy's display outside of some concern that, without county enforcement action, it might inspire other pro-Trump homeowners or people from across the political spectrum, to hang their own banners.

"Then," he said, it's 'politics nation' up and down 30A. ... You have to abide by the rules."

Rubinstein was dismissive of Peavy's display, calling it "juvenile," but he also said, "I don't really care, if he thinks it's doing any good."